Google Ads and Yandex Direct contextual advertising
What is Google Ads / Yandex Direct keyword advertising?
Contextual advertising optimization is one of our core services. We mainly work with companies that want to attract online inquiries and convert them into sales.
We use Google Ads and Yandex Direct across advertising formats and networks to promote ecommerce, services and corporate websites.
Projects
Clients recommend us to friends and colleagues: more than 70% of our clients come through referrals.
Case studies
LTB — furniture materials
LTB was founded in 2004 and supplies a wide range of furniture components and materials.
Case studies
MIDEA — a leading global appliance and HVAC brand
Midea Group was founded in 1968 in Guangdong, China. Today, it is a global technology group working in home appliances, HVAC, robotics and smart logistics.
Case studies
Halyk Bank — a trusted financial partner
Halyk Bank is a modern financial institution offering reliable and convenient banking services. Its focus on innovation, security and service quality helps customers manage their finances more easily.
Case studies
DOMINO — a major DIY hypermarket in the region
DOMINO, the brand and registered trademark of Terminal West Trading LLC, has offered around 60,000 products for building, renovation, home improvement and gardening since 2015.
What does each plan offer?
Effective advertising
We study websites, markets and competitors to create effective advertising for your products.
1
Low costs
We use specialized systems to reduce your costs.
2
Focus on results
We create advertising and measure its performance to help clients remain satisfied and competitive.
3
Traffic growth
We aim to increase traffic and strengthen your product’s social media presence.
4
Increasing sales
Increasing inquiries and phone calls by bringing more visitors to your website.
5
Professional analytics
Website analytics and in-depth research into competitors’ advertising campaigns.
6
Benefits of contextual advertising
Reducing irrelevant inquiries
We monitor irrelevant traffic and keywords.
Effective keywords
Selecting effective keywords based on target audience analysis.
In-depth analytics
Price analysis and visitor activity monitoring, 24 hours a day, 7 days a week.
Adjusting the evaluation system
Adjusting the evaluation system and optimizing budget spending.
Website activity monitoring
If the website has a problem, its availability should be monitored and advertising paused.
Incoming call tracking setup
Call tracking helps monitor incoming calls and identify the keywords that generated them.
Achievements
Certificates and rankings reflect our experience. We continue to develop, work with new partners, receive awards and move forward.
1C-Bitrix Gold Partners
1C-Bitrix implementation program participant
Certified 1C-Bitrix24 Partners
Certified Google Ads Partners
Certified Roistat Integrator
Certified Yandex Direct Partner
Advertising creation stages
Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
Stage 6
Media plan preparation
Our coordinator will contact you and arrange a meeting to develop a media plan together:
- We estimate customer numbers and cost per click;
- We allocate the budget across advertising campaigns.
- We allocate budgets based on audience interests, geography and demographic characteristics;
- Defining website priorities and the most important target actions;
- Defining KPIs to develop an ecommerce service plan;
- We define the terms, agree on the price and sign an agreement.
Advertising campaign development
- Building a keyword structure based on phrases and website sections;
- Advertising launch and content creation;
- Developing metrics and goals;
- Developing the search structure for advertising networks;
- Creating or editing advertisements;
- Audience segmentation and selection, defining and analyzing user impressions;
- Automatic correction system setup.
Comprehensive configuration
Depending on your plan, additional configuration options are available:
- Automated system setup and website connection;
- Call tracking setup;
- Bitrix24 CRM setup;
- A personal account area with a custom visual design;
- Roistat integration;
- Setting up website personalization services;
- Creating banners and advertisements and setting up Yandex Market.
Website reliability
- Implementing important improvements for the Georgian market based on testing;
- Adjusting the necessary details and allocating the budget;
- Reporting on work completed during campaign development;
- Advertising launch.
Effective solutions for Georgia
- Performance metrics (CTR, CPC, CPA);
- Budget control;
- Website reliability and technical monitoring;
- Budget monitoring and optimization (ROI, ROAS, LTV);
- Monthly advertising reports and communication with your account manager;
- We update your website to publish promotions, offers and other important marketing changes;
Audit and analytics
Our specialists review your website, provide feedback, analyze it in depth and research your audience’s interests. At this stage, you receive:
- Collecting statistics for preliminary analysis and calculations;
- Developing the campaign’s keyword structure;
- Promotion of advertisements and campaigns.
Guarantees
Financial guarantees
- A fixed service fee for the full period, as agreed in the contract
- Transparent service pricing and budgets
- Responsibility at every stage, with work defined in the agreement, including VAT.
Contractual guarantees
- Transparent agreement terms
- Monthly reports on completed work and daily online advertising reports
- Meeting project deadlines
- We provide reports and access to analytics
- Confidential information is protected
Technical guarantees
- We focus on in-depth analytics, metrics and transparent budgets.
- We focus on relevant work and resolve technical problems promptly.
- We create the conditions you need to stay in control of the project.
- We prepare monthly reports and budgets and discuss plans for the following month.
Questions and answers
Which platform is better: Google or Yandex?
Different platforms have different audiences. Choose the channels that fit your business strategy, where you have relevant experience and can achieve better returns.
Can I view the website analytics?
Yes. We always give clients access to Yandex Metrica and Google Analytics.
Will we receive website development reports?
Yes. Our specialists prepare monthly reports because regular reporting is an important foundation for trust and cooperation.
I have heard about Yandex advertising. Is it expensive?
Yandex advertising can cost more than some other formats. In return, it can place your offer prominently in relevant search results and bring interested visitors to your website.
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